On connait le célèbre adage, « publier ou mourir ». La sociologue Deborah Lupton donne un certain nombre de conseils pour ne pas mourir bêtement. Très pertinent dans l’ensemble, notamment :
* Choose something to research/write about that you are passionately interested in. I find that most of my research and writing tends to spring from wanting to find out more or understand more about a particular phenomenon that intrigues me. In explaining it to myself I end up explaining it to others, hopefully in a new and interesting way that is worthy of publication
* I don’t tend to think more than a year ahead when it comes to research outcomes I want to achieve, but I find it helpful to write up at least a one-year research plan at the beginning of each year. Some people may also want to prepare a 3- or 5-year research plan.
* Make a start. Once you have an idea for a piece of writing, create a file for it on your computer and write down anything, however rough and however brief, even if it is just a provisional title and some notes about possible content. It can always be polished and developed later or even discarded if you decide eventually not to go ahead with the idea.
* Use your writing in as many different ways as you can – conference papers, articles/chapters, books, blog posts. Turn the small (unrefereed) pieces into bigger (refereed) pieces whenever you can and vice versa. What starts out as a blog post can be later developed into an article, for example. Conversely some of the main arguments of an article can be used in one or more blog posts.
* Once you think that you have finished a piece of writing and are ready to submit it, put it aside for a least a day and come back and read it again with fresh eyes. You will most probably notice something that could be improved upon. Once you have done this and are feeling happy with the piece, go ahead and submit. As another commentator has argued, you need to conquer your fear and send your writing off into the world: ‘we owe it to the words we have written to send them away’.
* Strengthen your online presence. Think about using social and other digital media to promote your research, engage with the community and make academic connections. Set up a profile on Academia.edu at the barest minimum. Make sure your university webpage is kept up-to-date with your latest publications and research projects. Write blog posts (if you don’t want to commit to your own blog, do guest posts for others’ blogs or for online discussion forums), sign up to Twitter and relevant Facebook pages, put your PowerPoints on SlideShare, make Pinterest boards (see here for my introduction to social media for academics).